The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Restaurants

Award

Agency

Client

Title

Category

Annual ID

Your Way, Way Better Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Rebranding
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Brand Partnerships
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Illustration
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Illustration
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Art Direction
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Physical Products
The Travis Scott Meal Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group Client: McDonald's Category: Single Country or Region / Consumer / Brand
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Experiential & Installations / Brand Installations
Flame, Your Way Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Typography / Typeface Design
Late Night Stores Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Client: Burger King Category: Low Budget / Under 50K Budget
Helpy Hour Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: FEDCAF Category: Out of Home / P.O.P. & In-Store
Cows' Menu Agency: We Believers / New York Client: Burger King Global Category: Brand Transformation
Wendy's. Now that you mention us. Agency: VMLY&R / Kansas City + Spark Foundry / New York + Ketchum / Chicago + Wendy's Client: Wendy's Category: Innovation & Transformation / Innovation in Social Media
That Look from Popeyes Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Non-traditional & Guerrilla Marketing
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Promotional Items / Physical Products
Order from McDonald's Agency: Buzzman / Paris Client: Burger King France Category: Newspaper / Single
Super Wendy's World Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Gaming / Branded Games
Secret Menu Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia Client: KFC Australia Category: Utility / Ecommerce
That Look from Popeyes Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Ecommerce
Secret Menu Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney Client: KFC Australia Category: Stunts & Activations
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Art Direction
Logos, Your Way Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Logo
Your Uniform, Your Way Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Branded Item
No Longer Popping Agency: Joe Public / Johannesburg + StudiJoe / Johannesburg Client: Chicken Licken Category: Broadcast / Series
Burger King & Friends Agency: Buzzman / Paris Client: Burger King France Category: Integrated Branding Campaign
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Experiential / Brand Installations
Cows' Menu Agency: We Believers / New York Client: Burger King Global Category: Physical Product
Cows' Menu Agency: We Believers / New York Client: Burger King Global Category: Green Pencil
Super Wendy's World Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Experiential / Virtual Events - Livestream
CHRISTMAS IN JULY Agency: DAVID / São Paulo + DAVID / Miami Client: BURGER KING Category: Experiential & Installations / Brand Installations
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Promotional / Posters - Single
Late Night Stores Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo Client: Burger King Category: Online Films & Video / Short Form - Single
Secret Menu Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia Client: KFC Australia Category: Digital & Online / Ecommerce
Lonely Valentine Specials Agency: Memac Ogilvy / Dubai Client: YUM RESTAURANTS INTERNATIONAL - KFC Category: Low Budget / Under 50K Budget
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Low Budget / Under 50K Budget
"We're Here For You" Film Agency: Quality Meats / Chicago + The BMP Film Co. / Chicago Client: The Wieners Circle Category: Low Budget / Under 50K Budget
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Posters / Single
QR Whopper Agency: DAVID / São Paulo Client: Burger King Category: Digital & Online / Websites & Mobile
Illustrated, Your Way Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Craft / Illustration
That Look from Popeyes Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Brand Voice
Burger & Me Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Magazine / Series
Helpy Hour Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: FEDCAF Category: Community Building
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: P.O.P. & In-Store / Series
$5 Missing Menu Meal TikTok Agency: Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta Client: Arby's Category: Innovation & Transformation / Innovation in Social Media
Shift+K+F+C Agency: TBWA\RAAD / Dubai Client: KFC Arabia Category: Websites / Ecommerce
Shift+K+F+C Agency: TBWA\RAAD / Dubai Client: KFC Arabia Category: Ecommerce
McDo Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Events / Stunts / Competitions / Live / In-Person
Moving Day Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal Client: McDonald's Canada Category: Promotional / Posters - Series
Cows' Menu Agency: We Believers / New York Client: Burger King Global Category: Stunts & Activations
Pretzel Collar Agency: VMLY&R / Kansas City + Wendy's Client: Wendy's Category: Craft / Use of Visuals

2021 Design Gold Pencil

Jones Knowles Ritchie / New York

Burger King

Your Way, Way Better

Branding / Rebranding

OS_DE21_006G

2021 Integrated Gold Pencil

Ogilvy / Hong Kong

Pizza Hut

Pizza Hut x IKEA SÄVA

Brand Partnerships

OS_IG21_008G

2021 Print Gold Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Illustration

OS_PT21_022G

2021 Out of Home Gold Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Illustration

OS_OH21_021G

2021 Print Gold Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Art Direction

OS_PT21_019G

2021 Experiential & Immersive Gold Pencil

Ogilvy / Hong Kong

Pizza Hut

Pizza Hut x IKEA SÄVA

Physical Products

OS_EX21_012G

2021 Creative Effectiveness Silver Pencil

Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group

McDonald's

The Travis Scott Meal

Single Country or Region / Consumer / Brand

OS_CE21_010S

2021 Out of Home Silver Pencil

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Experiential & Installations / Brand Installations

OS_OH21_009S

2021 Design Silver Pencil

Jones Knowles Ritchie / New York

Burger King

Flame, Your Way

Typography / Typeface Design

OS_DE21_011S

2021 Film Silver Pencil

DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo

Burger King

Late Night Stores

Low Budget / Under 50K Budget

OS_FI21_033S

2021 Direct Marketing Silver Pencil

Happiness / an FCB alliance / Brussels + BLISS / Saigon

FEDCAF

Helpy Hour

Out of Home / P.O.P. & In-Store

OS_DM21_006S

2021 Public Relations Silver Pencil

We Believers / New York

Burger King Global

Cows' Menu

Brand Transformation

OS_PR21_014S

2021 Social Media Silver Pencil

VMLY&R / Kansas City + Spark Foundry / New York + Ketchum / Chicago + Wendy's

Wendy's

Wendy's. Now that you mention us.

Innovation & Transformation / Innovation in Social Media

OS_SM21_039S

2021 Direct Marketing Silver Pencil

GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami

Popeyes Louisiana Kitchen

That Look from Popeyes

Non-traditional & Guerrilla Marketing

OS_DM21_021S

2021 Print Silver Pencil

Ogilvy / Hong Kong

Pizza Hut

Pizza Hut x IKEA SÄVA

Promotional Items / Physical Products

OS_PT21_015S

2021 Print Bronze Pencil

Buzzman / Paris

Burger King France

Order from McDonald's

Newspaper / Single

OS_PT21_003B

2021 Interactive & Online Bronze Pencil

VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago

Wendy's

Super Wendy's World

Gaming / Branded Games

OS_IN21_019B

2021 Mobile Bronze Pencil

Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia

KFC Australia

Secret Menu

Utility / Ecommerce

OS_MO21_005B

2021 Experiential & Immersive Bronze Pencil

GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami

Popeyes Louisiana Kitchen

That Look from Popeyes

Ecommerce

OS_EX21_007B

2021 Social Media Bronze Pencil

Ogilvy Australia / Sydney + Ogilvy PR / Sydney

KFC Australia

Secret Menu

Stunts & Activations

OS_SM21_029B

2021 Out of Home Bronze Pencil

Hakuhodo Indonesia / Jakarta

Sushi Sei

Flavour Of Home

Craft / Art Direction

OS_OH21_020B

2021 Design Bronze Pencil

Jones Knowles Ritchie / New York

Burger King

Logos, Your Way

Branding / Logo

OS_DE21_002B

2021 Design Bronze Pencil

Jones Knowles Ritchie / New York

Burger King

Your Uniform, Your Way

Branding / Branded Item

OS_DE21_003B

2021 Radio & Audio Bronze Pencil

Joe Public / Johannesburg + StudiJoe / Johannesburg

Chicken Licken

No Longer Popping

Broadcast / Series

OS_RA21_004B

2021 Integrated Bronze Pencil

Buzzman / Paris

Burger King France

Burger King & Friends

Integrated Branding Campaign

OS_IG21_004B

2021 Branded Entertainment Bronze Pencil

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Experiential / Brand Installations

OS_BE21_014B

2021 IP & Products Bronze Pencil

We Believers / New York

Burger King Global

Cows' Menu

Physical Product

OS_IP21_005B

2021 Green Pencil Merit Award

We Believers / New York

Burger King Global

Cows' Menu

Green Pencil

OS_GP21_009M

2021 Branded Entertainment Merit Award

VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago

Wendy's

Super Wendy's World

Experiential / Virtual Events - Livestream

OS_BE21_064M

2021 Out of Home Merit Award

DAVID / São Paulo + DAVID / Miami

BURGER KING

CHRISTMAS IN JULY

Experiential & Installations / Brand Installations

OS_OH21_049M

2021 Design Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

Promotional / Posters - Single

OS_DE21_078M

2021 Film Merit Award

DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo

Burger King

Late Night Stores

Online Films & Video / Short Form - Single

OS_FI21_076M

2021 Direct Marketing Merit Award

Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia

KFC Australia

Secret Menu

Digital & Online / Ecommerce

OS_DM21_076M

2021 Film Merit Award

Memac Ogilvy / Dubai

YUM RESTAURANTS INTERNATIONAL - KFC

Lonely Valentine Specials

Low Budget / Under 50K Budget

OS_FI21_123M

2021 Film Merit Award

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Low Budget / Under 50K Budget

OS_FI21_124M

2021 Film Merit Award

Quality Meats / Chicago + The BMP Film Co. / Chicago

The Wieners Circle

"We're Here For You" Film

Low Budget / Under 50K Budget

OS_FI21_125M

2021 Print Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

Posters / Single

OS_PT21_039M

2021 Direct Marketing Merit Award

DAVID / São Paulo

Burger King

QR Whopper

Digital & Online / Websites & Mobile

OS_DM21_069M

2021 Design Merit Award

Jones Knowles Ritchie / New York

Burger King

Illustrated, Your Way

Craft / Illustration

OS_DE21_166M

2021 Public Relations Merit Award

GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami

Popeyes Louisiana Kitchen

That Look from Popeyes

Brand Voice

OS_PR21_061M

2021 Print Merit Award

TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

Burger & Me

Magazine / Series

OS_PT21_038M

2021 Public Relations Merit Award

Happiness / an FCB alliance / Brussels + BLISS / Saigon

FEDCAF

Helpy Hour

Community Building

OS_PR21_054M

2021 Out of Home Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

P.O.P. & In-Store / Series

OS_OH21_036M

2021 Social Media Merit Award

Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta

Arby's

$5 Missing Menu Meal TikTok

Innovation & Transformation / Innovation in Social Media

OS_SM21_106M

2021 Interactive & Online Merit Award

TBWA\RAAD / Dubai

KFC Arabia

Shift+K+F+C

Websites / Ecommerce

OS_IN21_032M

2021 Experiential & Immersive Merit Award

TBWA\RAAD / Dubai

KFC Arabia

Shift+K+F+C

Ecommerce

OS_EX21_051M

2021 Experiential & Immersive Merit Award

NORD DDB / Stockholm

McDonald's Scandinavia

McDo

Events / Stunts / Competitions / Live / In-Person

OS_EX21_037M

2021 Design Merit Award

Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

McDonald's Canada

Moving Day

Promotional / Posters - Series

OS_DE21_080M

2021 Social Media Merit Award

We Believers / New York

Burger King Global

Cows' Menu

Stunts & Activations

OS_SM21_093M

2021 Social Media Merit Award

VMLY&R / Kansas City + Wendy's

Wendy's

Pretzel Collar

Craft / Use of Visuals

OS_SM21_105M

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