The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID
DE16142M
About the Work
Our goal with this piece was to create a unique gift for our clients that captures the spirit of the values we uphold and inspires greater good. In researching what could meet these goals, we discovered a beautifully written letter from Benjamin Franklin that shows the pay-it-forward philosophy. We decided to create a poster based on the letter using modern typography, illustration, and design styles, bringing the final design to life by hot-stamping copper foil on colored papers. The resultant piece is already inspiring positive feedback and sparking conversations for good.
2016 Awards
Total Points: 5
Merit
Credits
Design Firm
Column Five / Irvine
Creative Director
Nate Butler
Designer
Andrew Effendy
Executive Creative Director
Joshua Ritchie
Illustrator
Andrew Effendy
Photographer
Andrew Effendy
Writer
Lindsay Hathaway
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