The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID
DE16242M
About the Work
Heiwa Paper is a leading paper company in Japan. The brief was about getting designers, our target audience, to use papers again. At first, we revisited Heiwa’s core values. We thought that the uniqueness of Heiwa is most expressed in the ‘color layers’ seen at the side of the sample book, where it shows the quality of the paper, and tells a story about the unique ‘color context’ through how the colors are layered. To express this uniqueness of Heiwa, we captured the ‘color layers’ of the sample book as our key visual. And we made "coasters" made out of these layers and distributed them to designers, to turn their coffee break to an “inspiration moment”. The coasters were announced through Japan’s biggest graphic designer organization, along with the posters. The power of Heiwa Paper’s paper attracted much attention and spread widely while designers took their little break.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Dentsu Inc. / Tokyo
DENTSU KYUSHU INC. / Fukuoka
Production Company
Shinohara Paper Products / Tokyo
Art Director
Ryosuke Miyashita
Designer
Keisuke Shinohara
Producer
Hiroyuki Tsukimura
Nao Sakamoto
Writer
Tadashi Nakamura
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