The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Interactive

#HandsOff

Agency Marcel / Paris

Client Marc Dorcel

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Category

Consumer - Websites / Publications & Media

Annual ID

IN16010G

About the Work

Marc Dorcel, the European leader of the adult film industry has a problem : sex sells but sex is hard to sell. Marc has launched the first legal high quality film offer. But on the Internet, people get everything illegally for free, especially adult films. So why would people pay for high quality if they don’t know what high quality looks like ? For a limited time, Marc Dorcel has allowed Internet users to enjoy his high quality film offer for free. But under one condition : watching them while always keeping hands on the keyboard ! On Facebook, Twitter, Youtube and Vine, Marc Dorcel dared them to take on the challenge and try #HandsOff expérience.

2016 Awards

Total Points: 25

Gold Pencil

Credits

Agency

Marcel / Paris

Creative Director

Jeremie Bottiau

Director

Cédric Dubourg

Editor

Yacine Saadi

Technical Producer

Louis Da Silva (Technical Director)
Christophe Serret (Technical Project Director )

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