The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Interactive

Bug Configurator

Agency Ogilvy / Beijing

Client Volkswagen


Craft - Sound Design / Sound Design

Annual ID


2016 Awards

Total Points: 5




Ogilvy / Beijing

Production Company

Massive Music / Shanghai
Kaiser Studios / Amsterdam

Art Director

Wenlong Zhang
Fei Wang

Creative Director

Fei Wang
Daqing Wang

Creative Technologist

Eric Wu

Executive Creative Director

Doug Schiff

Agency Producer

Yu Zhuang

Music / Sound

Diederik van Middelkoop
Ruben de Winther


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