The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Branded Entertainment

Ripple

Agency Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles

Client Nike Golf
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Annual ID

BE16045G

About the Work

Participation in golf is in decline. The game can no longer depend on Tiger Woods to be its brightest star. We needed to remind people of Tiger’s legacy and elevate a new star to excite a younger generation. The film launched the week of the 2015 Masters Tournament, when Rory McIlroy was going for a career grand slam, a feat that only Tiger achieved at a similar age. The spot transcended the world of golf, appealing to a wider audience. The timing of the spot couldn’t have been more perfect, as it released the week of the Masters when Rory and Tiger were paired together for the first time in a major (no, we did not plan this).