The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Consumer - Television / 60 Second - Single
Annual ID
FI16110M
About the Work
Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zeal for life. But when his son shows up and hands over the keys to the new 205 mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within the Commander. It’s a universal reminder that amazing things happen when we choose exploration, technology and the moon.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Venables Bell & Partners / San Francisco
Production Company
MJZ / Los Angeles
Final Cut / New York
Art Director
Rich North
Director
Craig Allen
Craig Gillespie
Editor
Rick Russell
Executive Creative Director
Will McGinness
Writer
Paul Venables
Rus Chao
Creative Team
Masanobu Takayangi
Related Awards
