The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Craig Allen

Client

Title

Category

Award

Points

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding Points: 100.0
Rocket Car Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Other Branded Content / User Generated Content Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Applications & Sites / Social Networks / Community Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Websites / Social Networks / Community Points: 15.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign Points: 15.0
ESPN Takeover Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television Points: 15.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing Points: 15.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign Points: 5.0
Whale Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single Points: 5.0
Nature Adventure Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Advertising / Interactive Video Points: 5.0
Commander Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York Client: Audi of America Category: Consumer - Television / 60 Second - Single Points: 5.0
Fresher Collection Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding Points: 5.0
Checkmate Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 30 Second - Single Points: 5.0
Make A Smellmitment Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding Points: 5.0

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

100.0

Old Spice

Rocket Car

Consumer - Television / 60 Second - Single

2016 Film Gold Pencil

25.0

REI

#OptOutside

Consumer - Experiential Advertising / Guerilla

2016 Cross-Platform Gold Pencil

25.0

REI

#OptOutside

Consumer - Other Branded Content / User Generated Content

2016 Branded Entertainment Gold Pencil

25.0

REI

#OptOutside

Consumer - Applications & Sites / Social Networks / Community

2016 Mobile Gold Pencil

25.0

REI

#OptOutside

Consumer - Websites / Social Networks / Community

2016 Interactive Silver Pencil

15.0

REI

#OptOutside

Consumer - Brands, Products & Services / Integrated Campaign

2016 Public Relations Silver Pencil

15.0

Old Spice

ESPN Takeover

Consumer - Broadcast & Film / Branded Television

2016 Branded Entertainment Silver Pencil

15.0

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Silver Pencil

15.0

REI

#OptOutside

Consumer - Branded Social Campaign / Branded Social Campaign

2016 Social Media Merit Award

5.0

Old Spice

Whale

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

Old Spice

Nature Adventure

Consumer - Advertising / Interactive Video

2016 Interactive Merit Award

5.0

Audi of America

Commander

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

Old Spice

Fresher Collection

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Merit Award

5.0

Old Spice

Checkmate

Consumer - Television / 30 Second - Single

2016 Film Merit Award

5.0

Old Spice

Make A Smellmitment

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Merit Award

5.0

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