The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Film

Fun Run

Agency BBH / London + Outsider / London + MPC / London + Factory / London

Client The Guardian & Observer
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Annual ID

FI16008S

About the Work

A good natured husband waits for his wife at a soaking wet fun run. He’s doing his duty as a husband, but if he were really honest, he’d rather be doing something more interesting. And less cold and wet. When she does finally run past, she barely even notices him. It’s a complete waste of a morning. If he’d bought The Guardian newspaper, he might have filled his Sunday with all the interesting and wonderful things inside. Things he actually want to do. Not catching a cold in a muddy field while his wife wheezes past him, utterly oblivious.