The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
"Commander"
Agency Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles
Category
Craft - Editing / Editing
Annual ID
FI16272M
About the Work
Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zeal for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within the Commander. It’s a universal reminder that amazing things happen when we choose exploration, technology and the moon. - Audi This piece, released on YouTube days before its broadcast premiere during Super Bowl 50, was lent additional cultural significance by the choice of song for the spot, the late David Bowie's "Starman", and his untimely passing weeks before its release.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Venables Bell & Partners / San Francisco
Design Firm
Final Cut Editorial / Los Angeles
Company 3 / Los Angeles
The Mill / Los Angeles
Production Company
MJZ / Los Angeles
Art Director
Rich North
Group Creative Director
Tyler Hampton
Erich Pfeifer
Director
Craig Gillespie
Editor
Rick Russell
Betty Jo Moore
Executive Creative Director
Will McGinness
Writer
Rus Chao
Paul Venables
Agency Producer
Craig Allen
Mandi Holdorf
Digital Artist / Multimedia
Gareth Parr
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