The One Show
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Category
Consumer - Collateral / Posters - Single
Annual ID
PO16016G
About the Work
We needed to position Twitter as something new and superior to both social media and paid news – it was a social news network that gave you unbiased and real time news straight from the horses’ mouth. We researched and visualised 3 incredible stories that broke on Twitter first and illustrated how they unfolded in real time. The media placements of the work were selected based on it’s high commuter traffic, like bus shelters where consumers are likely to be on social media while waiting. The work presents Twitter as a culturally agnostic platform, best demonstrated by being the medium of choice to publish news first as it happens in 3 different continents.
2016 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Ogilvy & Mather / Singapore
Art Director
Yong Ping Loo
Chief Creative Officer
Eugene Cheong
Creative Director
Shawnn Lai
Executive Creative Director
Melvyn Lim
Illustrator
Simon Prades
Producer
Alvin Chin
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