The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID
SM16028M
About the Work
Priceline.com wanted people to take more trips. Using Facebook targeting, we were able to find out if a user had a potential trip coming up. Then we served that user a fake news story about someone not taking that very kind of trip, and the funny, disastrous consequences of not going.
2016 Awards
Total Points: 5
Merit
Credits
Agency
BBDO / New York
Production Company
O Positive / New York
Animator
Mr. Wonderful
Art Director
Austin Mankey
Brian Pinkley
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Ryan Raab
Dan Kenneally
Director
Spencer Riviera
Editor
Mike Rizzo
Brendan Hogan
Executive Creative Director
Chris Beresford-Hill
Dan Lucey
Writer
Mike Motch
Ricky Johanet
Agency Producer
Joe Croson
Tricia Lentini
Music / Sound
Sam Shaffer
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