The One Show
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Category
Consumer - Brands, Products & Services / Media Relations
Annual ID
PR16030M
About the Work
Low cost airline, Scoot discovered that another budget airline had adopted very similar branding and advertising as theirs – from the font, the colours, to the tone and voice of the ads, and even the illustrations used in Scoot ads. The similarities were very apparent. But instead of suing Spirit Airlines - as this was not in line with their fun, irreverent brand personality - we decided to launch a campaign to have some fun with Spirit, while leveraging on social media and PR to achieve brand awareness.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Saatchi & Saatchi / Singapore
Digital Agency
Publicis / Singapore
PR / Marketing Agency
Sweeney Vesty / Singapore
Production Company
Calibre Pics / Singapore
Fuse Adventures in Audio / Singapore
One Moviola / Singapore
Emoxis / Singapore
Art Director
Chris Soh
Creative Technologist
Kelvin Khoo
Executive Creative Director
Dominic Stallard
Information Architect
Steve Walls
Shannon Cullum
Product Manager
Stella Pok
Jess Seow
Goh Siying
Social Media Manager
Vanessa Tay
Agency Producer
Esther Yue
Terry Ong
Product Architect
Celevel Butler
Tom Judd
Sarah Tan
Related Awards
