The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID
PR16046M
About the Work
For the past 5 years, Bell has been leading the fight against the stigma that surrounds mental health issues by encouraging Canadians of all ages and backgrounds to simply talk. The campaign kicked off with famous spokespeople talking openly about their own mental health struggles on various platforms and encouraging the rest of us to do the same on Bell Let’s Talk Day. A second wave of messages highlighted the 5 ways people could help and continued to build momentum towards the day. On that day, Bell donated 5 cents towards mental health initiatives for every call, text, post or tweet made. When the dust settled, more than $XX million had been donated. Real-time monitoring and responsive creative also helped our team of social media experts make Bell Let’s Talk Day a trending topic – globally – on that day.
2016 Awards
Total Points: 5
Merit
Credits
Agency
LG2 / Montreal
Design Firm
Franfou / Montreal
PR / Marketing Agency
Media Expert / Montreal
Production Company
lg2fabrique / Montreal
Quatre Zero Un / Montreal
Post 430 / Montreal
BLVD / Montreal
Creative Director
Nicolas Dion
Marilou Aubin
Executive Creative Director
Marc Fortin
Content Strategist
Sabrine Côté
Creative Team
Nicolas Dion
Alexandre Jourdain
Jean-François Perreault
Patrick Beauchemin
Partick Rochon
Thibault Gehard
Related Awards
