The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID
PR16012G
About the Work
Children in Taiwan are forced to breathe air that’s ranked the third worst in the world. Far EasTone helped them launch a campaign to save their environment: #MyFutureIsMineToSave. Using their imaginations, they built the most powerful of weapons: creative gas masks. Art classes became workshops. The children wore their masks, took slogans to the streets, and launched the first Children's Environmental Summit. The masks were spread through TVCs, PR events, viral videos, a website and social media. Local and international media covered the campaign. The news was even broadcast in New York’s Time Square. Many people, including politicians, the mayor of Taipei, well-known directors, actors and other celebrities, wore masks to voice support. The campaign successfully became an issue of top concern. Adults began to join in. The protest against air pollution spread far and wide. This compelled the government to accelerate the enactment of laws to improve air quality.
2016 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Ogilvy & Mather,Taipei / Taipei city
OUCHELUN FILMS / Taipei city
BOKU Film / Taipei city
Chief Creative Officer
Jennifer Hu
Creative Director
Vivien Chou
Director
Yazhe Yang
Chelun Ou
Executive Creative Director
Giant Kung
Producer
Scottie Yang
Writer
Shelly Lin
Bow Hsu
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