The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2016 One Show - Public Relations

Ashes

Agency McCann / Madrid

Client Campofrío

Category

Innovation - Innovation in Public Relations / Innovation in Public Relations

Annual ID

PR16062M

2016 Awards

Total Points: 5

Merit

Credits

Agency

McCann / Madrid

PR / Marketing

Llorente y Cuenca / Madrid

Production Company

La Joya / Madrid

Art Director

Rafael Quilez

Writer

Jon Lavin

Director

Pedro Lazaga

Editor

Esther Cardenal

Producer

Maripaz Lara
Sara Hernandez
Pedro Miguel Alarcon

Executive Creative Director

Raquel Martinez
Jon Lavin

Chief Creative Officer

Monica Moro

Product Manager

Jesús Martínez
Javier Gonzalo

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