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Category
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID
PR16062M
About the Work
Campofrío faced the biggest crisis a company can face: 981 families without their jobs as well as many indirect jobs . The company would have production problems and stocks would not last long, meaning the loss of leadership on supermarket shelves. Any decision taken in haste could sink the company; Campofrío had to move forward to once again become the leader in the sector. It had to rise from its ashes. A crisis cabinet was created and campaigns were produced with the aim of relieving the workers' desolation, assuaging the authorities' concern and boosting consumer support.
2016 Awards
Total Points: 5
Merit
Credits
Agency
McCann / Madrid
PR / Marketing Agency
Llorente y Cuenca / Madrid
Production Company
La Joya / Madrid
Art Director
Rafael Quilez
Chief Creative Officer
Monica Moro
Director
Pedro Lazaga
Editor
Esther Cardenal
Executive Creative Director
Raquel Martinez
Jon Lavin
Product Manager
Jesús Martínez
Javier Gonzalo
Writer
Jon Lavin
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