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Category
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID
PR16063M
About the Work
In Africa women spend 40 billion hours every year walking for water. That’s why we partnered with Water For Africa, a charity that builds sustainable water sources, and asked a woman from one of these communities to participate in the Paris marathon to show the world how hard her daily struggle really is. After two years of visa battles and problems with the Ebola crisis we succeeded to bring her to France. In April 2015, Siabatou walked the whole Paris marathon with a jerrycan of water and a board that read: “In Africa, women walk this distance every day for clean water. Help shorten the distance.”On the TheMarathonWalker.com everyone was able to help shorten the distance by donating money in the form of meters.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy / Paris
Production Company
Gang production / Paris
Art Director
Bruno Bicalho Carvalhaes
Melissa Chamorro
Creative Director
Florian Bodet
David Martinangelus
Designer
Lamine Dramé
Jason Boyer
Executive Creative Director
Baptiste Clinet
Producer
Pierre Boudin
Jean Villiers
Writer
Alejandra Guerrero
Agency Producer
François Phan
Diane de Bretteville
Creative Team
Jules Brossard
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