The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Experiential / Guerilla
Annual ID
OS_CP17040M
About the Work
Spring 2016. While Berlin citizens welcome refugees with open arms, more and more radicals spread fear spraying Nazi tags all over the city, giving graffiti a bad name. While bureaucracy couldn’t tackle the problem, artists took up a stance. Supported by their community's favourite paint they encouraged people: Let’s #PaintBack. Swastikas, symbols of hate, were changed into graffiti pieces of joy. They were turned into flower pots, animals, flies, busting bubbles. And through graffiti, open-mindedness reclaimed the streets.
2017 Awards
Total Points: 5
Merit
Credits
Agency
HEIMAT / Berlin
Art Director
Iken Keune
Martin Glöckner
Chief Creative Officer
Guido Heffels
Creative Director
Matthias Storath
Editor
Jonas Schubert
Marco Thau
Photographer
Paul Aidan Perry
Producer
Alex Münzer
Katrin Zillinger
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