The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Experiential / Guerilla
Annual ID
OS_CP17038M
About the Work
On Halloween 2016, Burger King decided to scare its guests by dressing up a restaurant in New York as a McDonalds, to land the fact that Burger King flame-grills its burgers as opposed to frying them. A giant ghostly sheet costume covered the entire Burger King restaurant, featuring the McDonalds logo, yellow eyebrows resembling the golden arches, and through the ghost’s eyeholes the Burger King logo was revealed. The Whopper burgers were also in costume: custom-made clamshell boxes resembling those of the Big Mac. The internet and the media took over, proving that there’s nothing scarier than a fried burger.
2017 Awards
Total Points: 5
Merit
Credits
Agency
DAVID Miami / Miami
Production Company
Crane.tv / New York
Cosmo Street NY / New York
Beacon Street Studios / Los Angeles
Art Director
Ricardo Casal
Chief Creative Officer
Anselmo Ramos
Composer
Andrew Feltenstein
John Nau
Creative Director
Russell Dodson
Tony Kalathera
Designer
Carlos Lange
Director
Win Bates
Editor
Lawrence Young
Photographer
Peter Fackler
Producer
Constantin Bjerke
Oscar Evans
Writer
Juan Javier Peña Plaza
Agency Producer
Veronica Beach
Carlos Torres
Marina Rodrigues
Related Awards
