The One Show
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Category
Integrated Branding
Annual ID
OS_CP17015B
About the Work
On the Swedish market, IKEA is one of the most loved brands. But the last years have shown that people like the brand IKEA more than the actual products. So with the concept 'Where life happens', the purpose was to add an emotional value to the products by showing that they can help solve or improve all kinds of emotional everyday problems. Whatever the problem might be. Through a nation wide integrated campaign, we did everything from putting a smile on people’s faces by renaming our products on Google to show a family situation far beyond what you’re used to see in advertising. We proved that IKEA is where life happens and that it’s life in itself that is our biggest source of inspiration when developing new products that can make people’s everyday lives a little bit easier.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Akestam Holst NOA / Stockholm
Production Company
Bacon / Copenhagen
Art Director
Jesper Holst
Michal Sitkiewicz
Creative Director
Magnus Jakobsson
Director
Martin Werner
Producer
Ylva Axell
Product Manager
Agneta Oppenheim
Agency Producer
Leila Widgren
Creative Team
Kjell Mansson
Jerker Winther
Mimmi Grafstrom
Sara Bellafesta
Anna Lundeborg
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