The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Integrated Branding
Annual ID
OS_CP17055M
About the Work
For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who's just been diagnosed? Introducing The Give-A-Care Collection: The first line of products for women with breast cancer, that actually understands women with breast cancer. With products ranging from lemon candies that mask the metallic taste of chemo, to a zip-front hoodie that’s easy to get on and off post-surgery, each product treats both physical and emotional side-effects. Launched during Breast Cancer Awareness Month, the brand stands out in a sea of pink, feeling anything but clinical. The campaign drove supporters to the eStore, where they can build a care package for a newly diagnosed woman, with each product and online description offering a glimpse into her experience. Much more than just a product line, the collection bridges the communication gap while improving her quality of life.
2017 Awards
Total Points: 5
Merit
Credits
Agency
LG2 / Toronto
Art Director
Zachary Bautista
Creative Director
Chris Hirsch
Nellie Kim
Claude Auchu
Designer
Élise Cropsal
Producer
lg2fabrique / Montreal
Product Manager
Krista Findlay
Antoine Levasseur
Taylor Johnston
Chloé Gascon
User Experience Designer
Joël Auchu
Nicholas Baldovini
Writer
Ariel Riske
Content Strategist
Meg Siegel
Digital Artist / Multimedia
Jennifer Varvaresso
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