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2017 One Show - Cross-Platform

The Nation's Bike

Agency Leo Burnett India / Mumbai

Client Bajaj Auto
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Annual ID

OS_CP17054M

About the Work

INS Vikrant was not just any other war-ship. She was a national icon. She was India’s first aircraft carrier and the face of independent India’s growing pride and prowess. She led India to the historic Indo-Pak War of 1971 that resulted in the birth of a new nation – Bangladesh. Having served the nation valiantly for decades, not only was Vikrant an irreplaceable figure from our history, but forever etched among Indians as our proud mother. But in 2014, the Supreme Court of India took a decision that would shock the entire nation. Vikrant was sent to the scrapyard & turned into a heap of scrap – leaving a proud nation dispirited, disheartened and resigned to the harsh fate. We partnered with Bajaj Motorcycles, bought the legendary metal, melted it, molded it and created – a motorcycle infused with this metal of this legendary warship.