The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Brand Transformation
Annual ID
OS_CP17066M
About the Work
With more information at their disposal than ever before, Millennials have begun to see REALTORS® as an unnecessary and outdated part of the home buying process. So we brokered a unique partnership with ABC’s Modern Family and America’s favorite REALTOR® – Phil Dunphy – to make REALTORS® relevant again to a whole new generation of home buyers and showcase their deep expertise.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Arnold Worldwide / Boston
Production Company
ABC / Los Angeles
Moving Parts / Burbank
Media Company
Havas Sports & Entertainment / Boston
Art Director
Ashley Herrin
Chief Creative Officer
Jim Elliott
Chief Design Officer
Greg James
Chief Digital Officer
Jason Kanefsky
Chief Marketing Officer
Chris Jones
Creative Director
Nate Donabed
Josh Kahn
Stacy Fuller
Executive Creative Director
Sean McBride
Information Architect
Jenna Fidellow
Producer
Anya Slavin
Product Manager
Phoebe Frank
Writer
Liz Breen
Content Strategist
Brian Babineau
Lydia Leavitt
Cristin Barth
Creative Team
Jerry Daniello
Jeffrey Weinstock
Charles Bowyer
Chris Powers
Jessica Popper
Andrew Staub
Product Architect
Cristina Ferruggiari
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