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2017 One Show - Cross-Platform

Sugar Detox

Agency Marcel / Paris

Client Intermarché
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Annual ID

OS_CP17071M

About the Work

SUGAR DETOX is a program that helps people to get used, step by step, to less sugar-filled products. We launched a range of chocolate yogourts with individual portions and cup after cup declining sugar rate, ending up with a 50% less sugar cup. In store, the clients discovered the SUGAR DETOX with a tasting stand. Cups, prints, packagings and all elements were designed to illustrate the concept with a panel of colors used to show the sugar decrease. It was an immediate success. We went out of supply in 3 days. Our daily sales of yogourts were multiplied by 3 800 % per store and global in store traffic increased by 30%. The media spread this innovative idea (press, TV, social media, blogs…).