The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

Sugar Detox

Agency Marcel / Paris

Client Intermarché
BACK TO RESULTS

Annual ID

OS_CP17071M

About the Work

SUGAR DETOX is a program that helps people to get used, step by step, to less sugar-filled products. We launched a range of chocolate yogourts with individual portions and cup after cup declining sugar rate, ending up with a 50% less sugar cup. In store, the clients discovered the SUGAR DETOX with a tasting stand. Cups, prints, packagings and all elements were designed to illustrate the concept with a panel of colors used to show the sugar decrease. It was an immediate success. We went out of supply in 3 days. Our daily sales of yogourts were multiplied by 3 800 % per store and global in store traffic increased by 30%. The media spread this innovative idea (press, TV, social media, blogs…).