The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Brand Transformation
Annual ID
OS_CP17022S
About the Work
The overall purpose of this film was to get younger people to sign up for organ donation. We knew the typical tug at the heart strings approach would be invisible for this target. In fact they would sniff it out so fast it would work against us. So we didn’t even go there. In fact we went the opposite direction. Knowing they are skeptics, dark and just outright assholes at times we served them a giant pile of themselves, times ten. We gave them Coleman Sweeney: The World’s Biggest Asshole. An asshole 24/7 365 days a year. Except for that one shining moment when he did something good. And that’s when he went from asshole to hero.
2017 Awards
Total Points: 15
Silver Pencil
Credits
Agency
The Martin Agency / Richmond
Production Company
Furlined / Los Angeles
Cut + Run / Los Angeles
The Mill / Los Angeles
Lime Studios / Los Angeles
Duotone / New York
Chief Creative Officer
Joe Alexander
Composer
Cold play
Director
Speck and Gordon
Editor
Graham Turner
Executive Creative Director
Jack Livesey
Peter Nashel
Producer
Steve Humble
Love Child
Diane McArter
David Thorne
Jay Wakefield
Carr Schilling
Thatcher Peterson
Susie Boyajan
Ross Hopman
Giovanni Lobato
Sound Designer
Jeff Malen
Creative Team
Katherine Dorey
Adam Scott
Music / Sound
Ross Hopman
Jordan Lieb
Related Awards
