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2017 One Show - Cross-Platform

The doll that chose to drive

Agency Proximity / Barcelona + Post23 / Barcelona

Client Audi Spain
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Annual ID

OS_CP17081M

About the Work

Audi wanted to launch a Christmas short film to strengthen its emotional values, specially towards women. Analysing the role women have had historically on the driving world, we reached one conclusion: they have always been the passengers. ‘The doll who chose to drive’ is a 3D short film that seeks to break gender stereotypes. We established two types of realism for toys and human characters. In the case of the toys we opted for realistic textures, although the joints of the toys and their movements did not resemble those of a human character. To animate the humans, as well as key frames, we used motion capture and facial recognition techniques, keeping facial features within normal proportions. The light and colour were also prominent, highlighting the confrontation between pink and blue to represent the division of worlds that is behind the problem.