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2017 One Show - Cross-Platform

400 Years in the Making

Agency Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon

Client Intel
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OS_CP17085M

About the Work

Our goal was to get people to think differently about Intel – from a “maker of chips” to a company that makes amazing experiences possible. So, we partnered with the Royal Shakespeare Company to tell an amazing experience about Intel in the performance arts. For the first time on stage, Intel enabled live performance capture, bringing the timeless spirit of The Tempest’s Ariel to life like never before. The story unfolded over the course of three weeks on social channels around the world, giving people the chance to experience the behind-the-scenes story of bringing the technology to stage for the first time. As a result, the experience reimagined live theatre for a new generation.