The Japanese designer Mr. Harada wrote such a basic branding theory book, which suit oriental audience, through his real branding experiences in Japan. The book designers try to convert their roles into readers. Using the design language, the designers divide the multilevel of the book, such as main points of each chapter, the Chinese annotation, English translation, and so on, through repetitive reading. Layout of this book breaks the stereotyped of traditional theoretical books. The text uses a variety of layout methods to guide readers’ reading rhythm and speed. hoping that the contents, which are hard to understand, can be more visualized through the charts, meanwhile, making this theoretical book more interesting and attractive. The mottled effect of running the printing machine was used in the book design, which is unseen for readers normally, just like communication before establishment of branding.