The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design

ANTIdiaRy

Agency R/GA / New York

Client Samsung
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Annual ID

OS_DE17201M

About the Work

Rihanna’s fans had been waiting more than three years for her 8th studio album. But she had more than music to give them. She had a story to tell. Together, Samsung and Rihanna decided to reinvent the album launch. They created an experience that would take fans deeper into an artist’s world than they had ever gone before, making them part of the story itself. ANTIdiaRy created a social media frenzy as fans and entertainment lovers speculated when the album would drop, and how. As a result, Rihanna’s “ANTI” became the fastest album to go platinum in history – in 14 hours.