The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Immersive / Environmental / Indoor Spaces
Annual ID
OS_DE17052S
About the Work
In Japan, Amazon was not known for fashion, and the brand Amazon Fashion had little awareness, but by becoming the main sponsor of Tokyo Fashion Week starting from the 2017SS collection, the brand began full-fledged efforts to enter the fashion market. The objective was to develop and execute an idea for an opening reception at Tokyo Fashion Week that would message Amazon’s arrival on the fashion scene in an impactful way.
2017 Awards
Total Points: 15
Silver Pencil
Credits
Agency
McCANN TOKYO / Tokyo
Production Company
TYO inc. TYO drive / Tokyo
WOW inc. / Tokyo
P-CAMP / Tokyo
HANABI inc. / Tokyo
Art Director
Natsumi Iwasaki
Creative Director
Naoto Nishio
Designer
Misaki Horai
Director
Tatsuki Kondo
Shuhei Yamada
Executive Creative Director
Isamu Nakamura
Programmer
Shunsaku Ishinabe
Writer
Hono Nakano
Agency Producer
Kentaro Okuda
Yusei Horiuchi
Kanji Suzuki
Creative Team
Shinpei Ueda
Music / Sound
Mitsuru Sameshima
Related Awards
