The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design

Artquarium

Agency Ogilvy Group Thailand / Bangkok

Client Papawin Co., Ltd.

Category

Craft / Illustration - Single or Series

Annual ID

OS_DE17262M

About the Work

We want consumers to reassess their choice and quality of paper. Because they see no difference in paper quality, they spend money on unnecessary supplies to help their paper to last longer by coating the paper with plastic spray or enamel. The objective is to create product performance recognition of Hi-Jet as the paper of choice for use in indoor productions. The idea is to create an aquarium exhibition using actual aquarium elements such as, acrylic fish tank, several types of fish, rocks, and the water-resistant paper, and use Hi-Jet to mimic actual existing aquatic plants to communicate the product strength. The design was co-created with a paper-cut artist who, because of her fan base, adds credibility and spreads awareness. The campaign reaches the target consumers, both paper specialist and regular paper users, to educate the new understanding on Hi-Jet papers that they are water-resistant and high quality.

2017 Awards

Total Points: 5

Merit

Credits

Agency

Ogilvy Group Thailand / Bangkok

Production Company

Chamni's Eye Co., Ltd. / Bangkok
Paper Cutting Artist / Bangkok
AFRICA / Bangkok
Cream Cream House / Bangkok
One Cool Sound Studio / Bangkok

Chief Creative Officer

Nopadol Srikieatikajohn

Executive Creative Director

Wisit Lumsiricharoenchoke

Writer

Kris Spindler

Agency Producer

Potrawee Wichien

Creative Team

Varunorn Suphannanont
Poontharika Poopatanapong
Anakpong Suwannaput
Wipooh Wisaritpaisan

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