The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Broadcast / Short Form - Single
Annual ID
OS_BE17042M
About the Work
The the early stages of Alzheimer’s disease are very hard to detect. They can be as simple as misusing a word or losing your train of thought. So to help bring awareness to the issue, we partnered with two of Canada’s most watched TV shows to create The Alzheimer’s Slip Up. During Alzheimer’s Awareness Week, we had the hosts of That’s Hockey and Entertainment Tonight “slip up” live on the air, and then draw attention to the mistake to drive viewers to the Alzheimer’s Society website, where they could learn about all of the early warning signs.
2017 Awards
Total Points: 5
Merit
Credits
Agency
J. Walter Thompson Canada / Toronto
Art Director
Meagan Nishio
Chief Creative Officer
Ryan Spelliscy
Creative Director
Josh Budd
David Federico
Writer
Brian Quittenton
Agency Producer
Jaclyn Garfinkle
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