The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Lifeline Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
The Viral Experiment Agency: The Woolshed Company / Melbourne Client: The Woolshed Company Category: Self-Promotion
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Experiential / Virtual Reality (VR)
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Virtual Reality (VR)
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Branded Entertainment
Beyoncé - "Formation" Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Music Videos
The Boys Agency: Clemenger BBDO / Melbourne Client: Pacific Brands Underwear Group (Australia) Category: Online / Short Form - Campaign
AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: User-Generated Content
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Broadcast / Long Form - Single
The DNA Journey Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen Client: momondo Category: Online / Long Form - Campaign
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Film / Cinema / Fiction
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Live Events
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online / Short Form - Single
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online / Short Form - Single
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Film / Cinema / Non-Fiction / Documentary
CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube Agency: Conaco / Los Angeles + Turner / Atlanta Client: Universal Pictures Category: Online / Long Form - Single
Lifeline Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR)
Nosulus Rift Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris Client: Ubisoft Category: Innovation in Branded Entertainment
Super Bowl Halftime Show: Intel Drones + Lady Gaga Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment
Audi and Airbnb Live to Drive Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles Client: Audi of America Category: Innovation in Branded Entertainment
Coldplay - "Up&Up" Agency: PRETTYBIRD / Culver City Client: Coldplay Category: Music Videos
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Mobile
The Man Who Lived At Fretex Agency: Kitchen Leo Burnett / Oslo Client: Fretex, Salvation Army Category: Online / Short Form - Campaign
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: User-Generated Content
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Film / Cinema / Fiction
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Experiential / Live Events
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital Agency: Intel / Santa Clara Client: Intel Category: Innovation in Branded Entertainment
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Music Videos
Kolshik Agency: FancyShot/VersusPictures/GreatGuns Client: Leningrad Category: Music Videos
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Music Videos
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Online / Short Form - Campaign
Target Creates First Ever Live Music Video with Gwen Stefani Agency: Deutsch / Los Angeles + Wondros / Los Angeles Client: Target Category: Broadcast / Short Form - Single
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Experiential / Live Events
Behind the leather Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Experiential / Live Events
The Cliché Agency: Publicis Brasil / Sao Paulo + Hungry Man / Sao Paulo Client: Heineken Category: Experiential / Live Events
Doppelgängers Tourist Agency: LAPIZ / Chicago Client: Mexico Tourism Board Category: Online / Short Form - Single
The Journey Agency: Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York Client: 84 Lumber Category: Online / Long Form - Single
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Living Off The Brands Agency: Roundhouse / Portland Client: Roundhouse Category: Self-Promotion
Human Made Stories Agency: Valenstein & Fatt / London Client: Volvo Category: Broadcast / Short Form - Campaign
Stress Tested For Women Agency: Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles Client: Secret Deodorant (P&G) Category: Broadcast / Short Form - Campaign
Samsung Life Changer Agency: CHEIL FRANCE / PARIS Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)
DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Hidden Dangers Agency: Deutsch / New York Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)
VR Power Trainer Agency: R/GA / Buenos Aires Client: PowerChair Football Argentina Category: Experiential / Virtual Reality (VR)
Fairness Works: Refugee Crisis Agency: Redline Interactive / Calgary Client: Canadian Labour Congress Category: Experiential / Virtual Reality (VR)
Magic Words - The Documentary Agency: AlmapBBDO / São Paulo Client: HP Category: Innovation in Branded Entertainment
Search for Greatness Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York Client: Sony PlayStation Category: Innovation in Branded Entertainment

2017 Branded Entertainment Best of Discipline Pencil

Ogilvy / New York

Qualcomm Snapdragon

Lifeline

Online / Long Form - Single

OS_BE17014G

2017 Branded Entertainment Gold Pencil

The Woolshed Company / Melbourne

The Woolshed Company

The Viral Experiment

Self-Promotion

OS_BE17034G

2017 Branded Entertainment Gold Pencil

Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Experiential / Virtual Reality (VR)

OS_BE17024G

2017 Branded Entertainment Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Experiential / Virtual Reality (VR)

OS_BE17025G

2017 Branded Entertainment Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Branded Entertainment

OS_BE17035G

2017 Branded Entertainment Gold Pencil

PRETTYBIRD / Culver City

Beyoncé

Beyoncé - "Formation"

Music Videos

OS_BE17017G

2017 Branded Entertainment Gold Pencil

Clemenger BBDO / Melbourne

Pacific Brands Underwear Group (Australia)

The Boys

Online / Short Form - Campaign

OS_BE17009G

2017 Branded Entertainment Gold Pencil

Ogilvy & Mather / Singapore

ALLIANZ

AMATEUR REPLAY

User-Generated Content

OS_BE17032G

2017 Branded Entertainment Gold Pencil

Pereira & O'Dell / New York + Saville Productions / Los Angeles

NETSCOUT

Lo & Behold: Reveries of the Connected World

Broadcast / Long Form - Single

OS_BE17002G

2017 Branded Entertainment Gold Pencil

&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen

momondo

The DNA Journey

Online / Long Form - Campaign

OS_BE17016G

2017 Branded Entertainment Gold Pencil

BBDO / New York + Smuggler / Los Angeles

Sandy Hook Promise

Evan

Film / Cinema / Fiction

OS_BE17003G

2017 Branded Entertainment Gold Pencil

Leo Burnett / Chicago

Art Institute of Chicago

Van Gogh BnB

Experiential / Live Events

OS_BE17027G

2017 Branded Entertainment Gold Pencil

BBDO / New York + Smuggler / Los Angeles

Sandy Hook Promise

Evan

Online / Short Form - Single

OS_BE17006G

2017 Branded Entertainment Gold Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Online / Short Form - Single

OS_BE17007G

2017 Branded Entertainment Gold Pencil

Pereira & O'Dell / New York + Saville Productions / Los Angeles

NETSCOUT

Lo & Behold: Reveries of the Connected World

Film / Cinema / Non-Fiction / Documentary

OS_BE17005G

2017 Branded Entertainment Gold Pencil

Conaco / Los Angeles + Turner / Atlanta

Universal Pictures

CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube

Online / Long Form - Single

OS_BE17013G

2017 Branded Entertainment Gold Pencil

Ogilvy / New York

Qualcomm Snapdragon

Lifeline

Online / Long Form - Single

OS_BE17014G

2017 Branded Entertainment Silver Pencil

180LA / Santa Monica

Expedia

Expedia Dream Adventures

Experiential / Virtual Reality (VR)

OS_BE17026S

2017 Branded Entertainment Silver Pencil

Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris

Ubisoft

Nosulus Rift

Innovation in Branded Entertainment

OS_BE17036S

2017 Branded Entertainment Silver Pencil

Intel / Santa Clara

Intel

Super Bowl Halftime Show: Intel Drones + Lady Gaga

Innovation in Branded Entertainment

OS_BE17037S

2017 Branded Entertainment Silver Pencil

Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles

Audi of America

Audi and Airbnb Live to Drive

Innovation in Branded Entertainment

OS_BE17038S

2017 Branded Entertainment Silver Pencil

PRETTYBIRD / Culver City

Coldplay

Coldplay - "Up&Up"

Music Videos

OS_BE17018S

2017 Branded Entertainment Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Mobile

OS_BE17022S

2017 Branded Entertainment Silver Pencil

Kitchen Leo Burnett / Oslo

Fretex, Salvation Army

The Man Who Lived At Fretex

Online / Short Form - Campaign

OS_BE17010S

2017 Branded Entertainment Silver Pencil

INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm

Swedish Tourist Association

The Swedish Number

User-Generated Content

OS_BE17033S

2017 Branded Entertainment Silver Pencil

The Martin Agency / Richmond + Furlined / Los Angeles

Donate Life

The World's Biggest Asshole

Film / Cinema / Fiction

OS_BE17004S

2017 Branded Entertainment Silver Pencil

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Experiential / Live Events

OS_BE17028S

2017 Branded Entertainment Bronze Pencil

Intel / Santa Clara

Intel

400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital

Innovation in Branded Entertainment

OS_BE17039B

2017 Branded Entertainment Bronze Pencil

Deutsch / Los Angeles + Wondros / Los Angeles

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Music Videos

OS_BE17019B

2017 Branded Entertainment Bronze Pencil

FancyShot/VersusPictures/GreatGuns

Leningrad

Kolshik

Music Videos

OS_BE17020B

2017 Branded Entertainment Bronze Pencil

Ogilvy & Mather / Chicago

Morton Salt

The One Moment

Music Videos

OS_BE17021B

2017 Branded Entertainment Bronze Pencil

180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris

UNICEF

Unfairy Tales

Online / Short Form - Campaign

OS_BE17011B

2017 Branded Entertainment Bronze Pencil

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Online / Short Form - Campaign

OS_BE17012B

2017 Branded Entertainment Bronze Pencil

Deutsch / Los Angeles + Wondros / Los Angeles

Target

Target Creates First Ever Live Music Video with Gwen Stefani

Broadcast / Short Form - Single

OS_BE17001B

2017 Branded Entertainment Bronze Pencil

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Experiential / Live Events

OS_BE17029B

2017 Branded Entertainment Bronze Pencil

Ogilvy Group Thailand / Bangkok

People for the Ethical Treatment of Animals

Behind the leather

Experiential / Live Events

OS_BE17030B

2017 Branded Entertainment Bronze Pencil

Publicis Brasil / Sao Paulo + Hungry Man / Sao Paulo

Heineken

The Cliché

Experiential / Live Events

OS_BE17031B

2017 Branded Entertainment Bronze Pencil

LAPIZ / Chicago

Mexico Tourism Board

Doppelgängers Tourist

Online / Short Form - Single

OS_BE17008B

2017 Branded Entertainment Bronze Pencil

Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York

84 Lumber

The Journey

Online / Long Form - Single

OS_BE17015B

2017 Branded Entertainment Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

Serena Williams' Match Point | Gatorade

Gaming

OS_BE17023B

2017 Branded Entertainment Merit Award

Roundhouse / Portland

Roundhouse

Living Off The Brands

Self-Promotion

OS_BE17125M

2017 Branded Entertainment Merit Award

Valenstein & Fatt / London

Volvo

Human Made Stories

Broadcast / Short Form - Campaign

OS_BE17043M

2017 Branded Entertainment Merit Award

Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles

Secret Deodorant (P&G)

Stress Tested For Women

Broadcast / Short Form - Campaign

OS_BE17044M

2017 Branded Entertainment Merit Award

CHEIL FRANCE / PARIS

Samsung Electronics France

Samsung Life Changer

Experiential / Virtual Reality (VR)

OS_BE17103M

2017 Branded Entertainment Merit Award

Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam

Samsung Electronics

DISCOVR The World

Experiential / Virtual Reality (VR)

OS_BE17104M

2017 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

Hidden Dangers

Experiential / Virtual Reality (VR)

OS_BE17105M

2017 Branded Entertainment Merit Award

R/GA / Buenos Aires

PowerChair Football Argentina

VR Power Trainer

Experiential / Virtual Reality (VR)

OS_BE17106M

2017 Branded Entertainment Merit Award

Redline Interactive / Calgary

Canadian Labour Congress

Fairness Works: Refugee Crisis

Experiential / Virtual Reality (VR)

OS_BE17107M

2017 Branded Entertainment Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Documentary

Innovation in Branded Entertainment

OS_BE17126M

2017 Branded Entertainment Merit Award

BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York

Sony PlayStation

Search for Greatness

Innovation in Branded Entertainment

OS_BE17127M

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