The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment

#MakeWhatsNext

Agency McCann / New York + Hungry Man / New York + Union Editorial / New York

Client Microsoft

Category

Online / Short Form - Single

Annual ID

OS_BE17066M

2017 Awards

Total Points: 5

Merit

Credits

Agency

McCann New York / New York

Production Company

Hungry Man / New York
Union Editorial / New York

Art Director

Trinh Pham

Writer

Sarah Menacho

Designer

Kelly Kim

Producer

Aaron Kovan
Meg McCarthy
Rebecca Magner

Executive Creative Director

Susan Young
Daniela Vojta

Chief Creative Officer

Eric Silver
Sean Bryan
Tom Murphy

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