The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Branded Entertainment


Agency McCann / New York + Hungry Man / New York + Union Editorial / New York

Client Microsoft


Online / Short Form - Single

Annual ID


2017 Awards

Total Points: 5




McCann New York / New York

Production Company

Hungry Man / New York
Union Editorial / New York

Art Director

Trinh Pham


Sarah Menacho

Chief Creative Officer

Eric Silver
Sean Bryan
Tom Murphy


Kelly Kim

Executive Creative Director

Susan Young
Daniela Vojta

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