The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Film

smart - radically open / First Date

Agency BBDO GmbH / Berlin

Client Daimler AG, smart
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Annual ID

OS_FI17052M

About the Work

The new smart fortwo cabrio is the "radically open version" of the urban icon. In the two TVCs the great feeling of opening up the roof also leads the passengers to feel free enough to finally open up and be radically open and painfully honest towards their co-drivers. One of the films shows a first date that gets pretty akward when the woman spits out her very precise life plans regarding their future relationship. The other film is about a teenage girl whos father confesses his activities on her facebook account and breaks his intimate knowledge about her personal life to his shocked daughter.