The One Show
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Category
Television / Short Form - Campaign
Annual ID
OS_FI17058M
About the Work
In the context of the Masterbrand Relaunch under “FIND YOUR MAGIC”, launch the New Axe Anti-Perspirant Range. The communication objective is to focus on the unique benefits of each variant in the range that help guys protect their own unique style in specific ways. Each AP offers anti-odour, anti-sweat and/or anti-white marks protection which maintains their clothes impecable, preserving their own style that reflects each guys' personality. The campaign launched in the US, Canada, Australia, UK, Easter Europe.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Ponce / Buenos Aires
Creative Director
Ignacio Perez de Muro
Eric Chaulet
Executive Creative Director
Luigi Ghidotti
Matias Ballada
Agency Producer
Roberto Carsillo
Jose Silva
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