The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Television / Long Form - Single
Annual ID
OS_FI17069M
About the Work
Gerald Daugherty has a saying about his home town of Austin,Texas - “it’s a blueberry in a strawberry patch.” The Republican County Commissioner faced long odds of winning re-election, and his only path to victory involved appealing to Clinton voters to split their ticket and support a local Republican. Presenting Daugherty as a non-partisan pragmatist, rather than an ideologue, was key, and it was his habit of geeking out on the minutia of county government that inspired this non-traditional television ad. The self-deprecating spot highlighted the complexities of local government, while conveying Daugherty’s competence and commitment to handling them. The gamble paid off, and while Trump lost this district to Clinton by 17.98%, Daugherty won by 3.56%. In the process, it collected over nine million views online, was featured on every broadcast and cable news station, and became the first local political television commercial to ever make the YouTube Leaderboard.
2017 Awards
Total Points: 5
Merit
Credits
Agency
KC Strategies / Austin
Digital Agency
Patterson & Company / Austin
Production Company
Steve Mims Films / Austin
Director
Steve Mims
Information Architect
Jerod Patterson
Photographer
Thomas Minick
Social Media Manager
Sara Patterson
Creative Team
Gerald Daugherty
Charlyn Daugherty
Ken Blaker
Becky Bray
Music / Sound
Alex Herrera
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