The One Show
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Category
Under 100K Budget
Annual ID
OS_FI17133M
About the Work
The Canadian Centre for Gender and Sexual Diversity (CCGSD) want to end the discrimination of LGBTQ people in sports. Why? Because from professional sports all the way down the schoolyard, gay athletes are singled out. The CCGSD created a campaign to make the point that in life and in the media, gay athletes should just be treated as athletes. These ads ran on TV on sports specialty channels, and online - directly after the 2016 summer Olympic games (themselves marred by a very public 'outing' of a gay athlete. The ads were designed to make people think about the issue, and provided information on how to contact the CCGSD and learn about how the organization is working to make sports more inclusive.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Saatchi & Saatchi Canada / Toronto
Production Company
RMW Music / Toronto
Fort York / Toronto
Art Director
Oskars Trinitis
Christian Buer
Creative Director
Matt Antonello
Christian Buer
Editor
Dylan O'Donnell
Executive Creative Director
Brian Sheppard
Producer
Michelle Orlando
Marisa DeBartolo
Writer
Matt Antonello
Cory Hansen
Digital Artist / Multimedia
Ernie Mordack
Music / Sound
Ted Rosnick
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