The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Film

EITB - Perrito

Agency The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona

Client EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
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Annual ID

OS_FI17139M

About the Work

In people’s lives and in news programmes, some news is hard to deliver and hard to have to hear. Based on this insight, the campaign reports hard news exactly the same as in everyday news programs, mixed in with real-life situations. Like the Panama Papers, or the candidacy and the real possibility of Donald Trump becoming President of the United States. Nobody wants to hear that there are people who make billions of dollars and pay next to nothing in tax. And nobody wants to hear that some guy whose speeches are full of xenophobia, militarism and racism stands a real chance of being elected President of the most powerful country in the world in 2016. Every day, there is news that is hard to have to report, but it is necessary to know about it.