The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Film

Snapchat Bug

Agency TBWA\Santiago Mangada Puno / Makati

Client Smart Communications Inc
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Annual ID

OS_FI17138M

About the Work

Snapchat, a mobile app, has generated a solid following among Filipino youth. Banking on the app’s growth, Smart, the country’s leading telecom provider, partnered with Snapchat to be the first to launch a promo that offered free use of the app. To create awareness for the partnership, an online film was made using the feature they liked most about the app—the filters. The film was shot on an iPhone, with the actual Snapchat app. By recreating the real Snapchat experience, the film became as engaging as the app itself, with over 1M views on the first day alone.