The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Publishing / Magazine - Campaign
Annual ID
OS_PO17094M
About the Work
For US consumers, speed and convenience are a must in their daily lives. Especially when making BBQ, which is practically a religion or a national sport in America. So Kingsford® Match Light®, a charcoal that makes lighting quick and easy is prime for the American audience. Each briquet features the right amount of lighter fluid, so they can light their grill with just a match. With speed as the primary product benefit, we wanted to communicate the speed of the fastest predators alive: a cobra, a chameleon and an eagle.
2017 Awards
Total Points: 5
Merit
Credits
Agency
ALMA DDB. / Miami
Production Company
Garrigosa Studio / Miami
Chief Creative Officer
Luis Miguel Messianu
Alvar Sunol
Group Creative Director
Christian Liu
Jaume Rodriguez
Juan Camilo Valdivieso
Producer
Mimi Cossio
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