The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Promotional / Collateral / Posters - Campaign
Annual ID
OS_PO17118M
About the Work
“Der Tagesspiegel” is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism. High-quality journalism means asking questions that open new perspectives on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lover half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic: It expressed expectations and fears associated with the item and made people even more curious about the announced news special.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Scholz & Friends / Berlin
PR / Marketing Agency
Verlag Der Tagesspiegel GmbH / Berlin
Art Director
Agnieszka Kalwak
Erika Stuhl
Chief Creative Officer
Matthias Spaetgens
Chief Marketing Officer
Thomas Wurster
Sebastian Turner
Creative Director
Joerg Waschescio
Executive Creative Director
Robert Krause
Photographer
Karsten Wegener
Writer
Lena Klockenbring
Creative Team
Solar Und Fotografen
sevengreen picture works
Susanne Caroli
Kirsten Rendtel
Related Awards
