The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Print & Outdoor

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Agency Ogilvy / Germany

Client Amnesty International

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Category

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

Annual ID

OS_PO17032B

About the Work

In 2016, war and terror are so omnipresent on the news that sometimes we forget one important thing about it: While we can switch off the TV and just go back to our daily routine, people in warzones have to live with terror and fear. Amnesty International wants to create awareness for people suffering in warzones and raise donations to help them. Through the use of light and perspective, we combine our world as “uninvolved” viewers with the world of terror victims. At second glance, the TV station is actually the view through a window, where the news footage is the harsh reality and the spectators are the war victims.

2017 Awards

Total Points: 10

Bronze Pencil

Credits

Agency

Ogilvy Germany / Germany

Production Company

H&O GmbH / Frankfurt

Art Director

Sergej Chursyn

Chief Creative Officer

Dr. Stephan Vogel

Executive Creative Director

Felix Fenz

Writer

Peter Strauss

Digital Artist / Multimedia

Joachim Becker
Sergej Chursyn

Creative Team

Nathalie Hergenhan

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