The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID
OS_PO17032B
About the Work
In 2016, war and terror are so omnipresent on the news that sometimes we forget one important thing about it: While we can switch off the TV and just go back to our daily routine, people in warzones have to live with terror and fear. Amnesty International wants to create awareness for people suffering in warzones and raise donations to help them. Through the use of light and perspective, we combine our world as “uninvolved” viewers with the world of terror victims. At second glance, the TV station is actually the view through a window, where the news footage is the harsh reality and the spectators are the war victims.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Ogilvy Germany / Germany
Production Company
H&O GmbH / Frankfurt
Art Director
Sergej Chursyn
Chief Creative Officer
Dr. Stephan Vogel
Creative Director
Felix Fenz
Peter Strauss
Helmut Meyer
Executive Creative Director
Felix Fenz
Photographer
Sergej Chursyn
Andrew Reed Weller
Producer
Alexander Pfaff
Knud Schlaudraff
Writer
Peter Strauss
Digital Artist / Multimedia
Joachim Becker
Sergej Chursyn
Creative Team
Nathalie Hergenhan
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