The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Print & Outdoor

Roller Coaster

Agency La Comunidad / Buenos Aires

Client Ferrero Rocher Argentina
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Annual ID

OS_PO17178M

About the Work

Who hasn't enjoyed the flavor of a Tic Tac? It’s a very unique candy: you don't chew it; you don't bite it. It's impossible to leave it alone in your mouth without rolling it around nonstop. We found out that it takes three minutes for a Tic Tac to dissolve and disappear, after rolling in it inside your mouth a million times. For three minutes, playing with a Tic Tac, this little candy feels like it's on a roller coaster, in a pinball machine, at a skate park. We decided to illustrate those three situations in a modern and colorful way to communicate the fun sensation of having a Tic Tac in your mouth.