The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Print & Outdoor

Hate Going Twice

Agency Leo Burnett Germany / Frankfurt

Client Fiat Professional

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Category

Craft / Photography - Single or Campaign

Annual ID

OS_PO17183M

About the Work

We all know the situation: You want to carry something from one place to another and you rather stack all the items in a very artistic way instead of going twice. With that insight, we communicated the load capacity of the Fiat Ducato in an entertaining and relatable way that speaks directly to our target audience.

2017 Awards

Total Points: 5

Merit

Credits

Agency

Leo Burnett Germany / Frankfurt

Chief Creative Officer

Andreas Pauli

Photographer

Miro Minarovich

Creative Team

Andreas Daum
Till Rothweiler

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