The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Branded Social Post / Real-Time Response
Annual ID
OS_SM17015B
About the Work
As 2017 rolled in, it was almost time to say goodbye to President Obama. It’s also when he joked to the Swedish Ambassador about wanting his next job to be at Spotify. Days later, the press was reporting it worldwide, so we posted a job on our careers page called President of Playlists. A job with very, very, exacting requirements that only Obama could ever qualify for. We then sent it out with just a single tweet from Spotify’s CEO. And word soon spread with coverage in over 300 press articles, and 175 TV segments, including the BBC, CNN, and Comedy Central. On social we hit No.1 on Reddit, and were also a No.1 Twitter moment. Spotify received over 900 applications, but are still holding out for the perfect candidate.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Media Company
Spotify / New York
Art Director
Alexandra Sobiecki
Chief Marketing Officer
Seth Farbman
Creative Director
Alex Bodman
Social Media Manager
Carlyn Sylvester
Tamika Young
Writer
Rajeev Basu
Content Strategist
Jackie Jantos
Amy Ferris
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