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Category
Craft / Use of Visuals
Annual ID
OS_SM17089M
About the Work
Spring 2016. While Berlin citizens welcome refugees with open arms more and more radicals spread fear spraying Nazi tags all over the city, giving graffiti a bad name. While bureaucracy couldn’t tackle the problem artists took up a stance.Supported by their community's favourite paint they encouraged people: Let’s #PaintBack. Swastikas, symbols of hate, were changed into graffiti pieces of joy. They were turned into flower pots, animals, flies, busting bubbles. And through graffiti, open-mindedness reclaimed the streets.An online film, magazines, posters and workshops inspired people and spreat the word. It started within the graffiti community, knowing once the idea is launched it would unfold its power.The idea went viral immediately. #PaintBack spread globally. Reaching 100 million ad impressions, 5 million euro in earned media and more than 10 million video views. But more importantly,places of fear turned back into places of joy.
2017 Awards
Total Points: 5
Merit
Credits
Agency
HEIMAT / Berlin
Art Director
Iken Keune
Martin Glöckner
Chief Creative Officer
Guido Heffels
Creative Director
Matthias Storath
Editor
Jonas Schubert
Marco Thau
Photographer
Paul Aidan Perry
Producer
Alex Münzer
Katrin Zilliger
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